The world has changed. Not a day goes by without news of another tragic shooting. The minutes it may take for first responders to arrive could mean the difference between life and death. The standard first aid kit we have in our homes, offices, and schools are for minor cuts and scrapes. iThrive offers modern day first aid kits and other life-saving trauma supplies to meet today’s needs. We are applying the lessons of battlefield medicine learned in Iraq and Afghanistan to help save lives at home.